A hobby box is the premium tier of card product packaging. These boxes typically feature more chase cards and guaranteed hits than their retail counterparts, which is why they come with a higher price tag.
The key difference from retail boxes? Distribution. While retail boxes end up on shelves at Walmart and Target, hobby boxes are usually sold exclusively through local hobby shops (your LCS) or online retailers. That exclusivity, combined with better odds at pulling something valuable, is what makes hobby boxes the go-to for serious collectors and breakers.